SomeWell é a alcunha de Samuel de Moura, designer multidisciplinar focado em mobile.
SomeWell é a alcunha de Samuel de Moura, designer multidisciplinar focado em mobile.
Context
App directed to people who need to fuel the vehicle in stations using best price offers and to exchange kilometers traveled by points and prizes.
Solution
For this project, a massive process of research had to be made. Since ethnographic research to know the consumer's will, to creating a persona and golden thread. The solution found was a feature that saved the user last action and created a button in the homescreen that they could use to avoid revisiting 5 screens, in addition they could also change any options just by one tap.
Project goal
• Improved User Experience: The feature should be designed to provide a seamless and efficient user experience, reducing the amount of time and effort required to complete tasks.
• Increased Productivity: By saving the last action and providing a shortcut to it, users should be able to complete tasks more quickly and efficiently, increasing productivity.
• Increased User Satisfaction: By providing a convenient and intuitive way to access frequently used actions, the feature should increase user satisfaction with the product.
• Increased User Retention: A positive user experience can help to increase user retention and reduce churn, as users are more likely to continue using the product if it meets their needs.
• Increased User Adoption: A convenient and efficient feature is more likely to be adopted and used by users, increasing the overall value of the product.
• Ease of Use: The design should be simple and intuitive, so that even non-technical users can easily understand and use the feature.
For a deeper understanding of Agent needs during the service process
and sales, it is necessary to interview them so that we can understand what their true journey is,
what tools do they need, what are the customer questions, how much time do they require, etc.
Observing users in their environment helps us better understand the process and gain empathy.
Talking with stakeholders about the business objective allows us to make better decisions from the point of view of the result generated after delivery and use of the product.
Creating people helps to identify the profiles that will participate in the journey with the new product. It allows understanding which are the points of pain and improvement to be studied.
In addition, the definition of people generates team empathy with users and customers, making everyone able to think from the user's point of view.
As part of an existing system, the visual elements created follow an intuitive and practical interface for the mobile user with its own guideline that seeks to take advantage of mobile platform resources.
The user experience is designed to be extremely quick to understand, intuitive and easy to interact with.
The functionality of already leaving the fields filled in with the last purchase allows skipping at least 2 steps of the process, makes the use more agile and prevents users from stopping using the application to escape the “bureaucracy” of the previous flow.
The objective is to streamline the process and make the customer more satisfied with the experience.
All works © Samuel Sanção de Moura 2023• Email: somewell00@gmail• Phone: +351 915 640 069