UOL Notícias
A real-time news app with personalized updates, covering Brazil and global events. Featured live election results tailored to user locations.
Context:
UOL is one of Brazil’s largest digital media outlets. In 2018, Brazil held one of its most critical general elections, with millions following updates in real-time. The app needed to support fast, trustworthy coverage while offering a more flexible and accessible user experience.
Project Overview
Objective:
Evolving and modernising the UOL Notícias app between 2016 and 2019
Key contributions during the 2018 Brazilian general elections.
Improving accessibility and visual clarity
User engagement, including the design of a new homepage customization feature and a complete icon redesign.
Duration:
2017-2019
My Role:
Led the full redesign of the app’s elections experience.
Created and implemented the “Edit Home” functionality.
Designed the complete icon set and ensured it followed accessibility and scalability best practices.
Worked directly with developers to test screen reader compatibility.
Key Contributions:
Election UI design for real-time updates.
Drag-and-drop customization logic and interface.
Full iconography redesign (navigation, content, feedback).
Accessibility audit and implementation.
Design Systems Start with the Details:
A strong and flexible icon system brings coherence to the entire experience and makes scaling smoother across products.Accessibility is Proactive Work:
Designing for all users from day one reduces rework and improves quality universally.Personalization Builds Loyalty:
Giving users more control over what they see creates stronger, longer-term engagement.